Shay & Company faced intense competition in the eCommerce space for specialty ingredients. Their key product pages were not ranking for high-converting, commercial-intent keywords like “preservatives for hair products,” causing them to lose qualified, purchase-ready traffic to competitors.

We implemented a precise Semantic eCommerce SEO strategy. This focused on optimizing their core product pages by aligning content with specific buyer intent, enhancing product structured data (schema) to improve SERP visibility, and building deep semantic relevance. This proved to Google that their pages were the most authoritative answer for these specific product searches.