Statistical rigour, not gut calls
95 percent confidence minimum. We do not stop tests at "looks like a winner". That violates statistical assumptions and produces unreliable results.
Conversion Rate Optimization
Turn More Visitors Into Buyers Without Increasing Ad Spend
Funnel diagnostics, checkout repair, A/B testing and qualitative research. Improve unit economics on every visitor.
Definition
What is Conversion Rate Optimization?
Conversion Rate Optimization (CRO) is the systematic discipline of using user behavior data, A/B testing with statistical rigor, and conversion architecture principles to increase the percentage of visitors who complete a desired action. For eCommerce, the desired action is product purchase, with secondary metrics including average order value, items per order, and customer lifetime value. CRO at Yashvi Konnect uses heatmaps, session recordings, funnel analytics, and structured testing programs to reduce friction in the path from product view to completed checkout, with revenue per visitor as the primary success metric.
Our methodology
See full methodology →
Five steps. Built for statistically valid wins.
Why us
What makes our approach different.
We do not chase quick-win playbooks. We design tests around how the funnel actually behaves on your store.
Qualitative plus quantitative
Session replays and user interviews inform hypotheses. A/B testing validates them. Pure UX consulting is opinion. Pure testing without research is shotgun-style.
Revenue per visitor, not raw CR
A higher CR with lower AOV can lose money. We optimize the metric that ties to contribution margin, not just the conversion percentage.
Honest about product fit
Some conversion problems are funnel friction. Others are product-market fit issues. We diagnose both. We will tell you when CRO is not the answer.
Target KPIs
Metrics that actually matter.
Conversion
Visitor to customer rate
Revenue
Revenue per visitor
Funnel
Cart to checkout rate
Recovery
Cart abandonment recovery
Platforms
Platforms we work on.
Who this is for
Good fit if:
- Traffic is fine, conversions are not. You get visitors but few are buying.
- Cart abandonment is too high. High intent visitors are not completing checkout.
- You want to scale ad spend. Better conversion equals better unit economics on ads.
- Analytics in place. GA4, GTM and Hotjar properly set up with at least 3 months of data.
- You have at least 5,000+ monthly visitors to the pages you want to test.
Honest boundary
Where this is NOT a fit:
- You get fewer than 5,000 monthly visitors to your conversion pages. We will recommend qualitative research over A/B testing instead.
- Your CRM and analytics are broken and you cannot tell which sessions converted. Fix attribution first.
- Your fundamental product-market fit is the issue. CRO will not save it. That is a product problem.
- You want a "best practices" checklist applied without testing. We do not ship changes without evidence.
Engagement pricing
Starting at 50,000 INR per month. One-time CRO audit available at 75,000 INR.
Starting at 50,000 INR per month for stores with adequate traffic for testing. Most engagements run 75,000 to 1,50,000 INR per month depending on test program intensity and integration with paid media work.
Ongoing program
CRO retainer
Continuous testing, hypothesis backlog, monthly written report and a senior practitioner running point. 6-month minimum.
From 50,000 INR per month
One-time
CRO audit
For stores not ready for ongoing testing. Diagnostic audit with prioritized recommendations and an implementation roadmap.
Flat 75,000 INR
FAQ
What buyers ask before engaging.
What is the minimum traffic needed for CRO?+
At least 5,000 monthly sessions to your store. Below that threshold, A/B tests take too long to reach statistical significance to be useful.
How long does a CRO test take?+
4 to 8 weeks for a well-designed A/B test to reach statistical significance at typical eCommerce traffic levels. We run multiple tests in parallel to maintain velocity.
Do you guarantee conversion rate improvements?+
No. Honest CRO is about running rigorous tests and learning from results. We guarantee the testing methodology and senior oversight. We do not guarantee specific lift percentages.
What tools do you use for CRO?+
VWO, Optimizely, Hotjar, Microsoft Clarity, and GA4 for quantitative analysis. UserTesting for qualitative sessions. Session recording and heatmapping for behavioral analysis.
Have specifics in mind?
Tell us about your funnel.
Share your platform, monthly traffic, current conversion rate, and the step where customers drop off. A senior practitioner replies within one business day.
Service inquiry
CRO inquiry→
Where to start
Two paths in. Pick the one that fits.
Path 1
Free Growth Audit
No commitment. PDF plus Loom video in 5 days. See what we would do before deciding anything.
Request Free Audit →
Path 2
Strategy Call
30-minute conversation. We listen, share our perspective, and recommend a next step honestly.
Book Strategy Call