Field data first
CrUX and Search Console field data drive priorities. Lighthouse is the audit tool, not the scoreboard. Real users on real devices are who we optimize for.
Speed Optimization
Fast eCommerce Sites Convert More and Rank Higher
Pass Core Web Vitals on every device. LCP, INP and CLS optimization that lifts both ranking and revenue per visitor.
Definition
What is Speed Optimization?
Website Speed Optimization is the engineering work of reducing time to first paint, Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS) on a website. For eCommerce, speed optimization has measurable revenue impact: faster pages improve organic search rankings (Core Web Vitals are confirmed Google ranking factors), increase conversion rates (especially on mobile), and lower paid media costs (improved Quality Score). At Yashvi Konnect, we optimize Shopify, WooCommerce, Magento, and custom stores using lab data plus field data, with revenue impact measured against pre-optimization baseline.
Our methodology
See full methodology →
Five steps. Built around revenue, not Lighthouse scores.
Why us
What makes our approach different.
We do not chase Lighthouse scores in isolation. We optimize for the metrics Google uses for ranking and the metrics that move revenue.
Mobile is the priority
Most Indian eCommerce traffic is mobile. We optimize mobile templates first and verify gains on flagship plus mid-tier devices, not just lab simulations.
Revenue, not just speed
We baseline mobile conversion rate and revenue per visitor before work begins, then measure the lift after. Speed is the input. Revenue is the output.
Carefully, with rollback paths
We work on duplicated themes, test thoroughly across browsers and devices, and keep a clean rollback path. Aggressive changes without QA break stores.
Target KPIs
Metrics that actually matter.
Core Web Vitals
LCP, INP and CLS
Mobile Score
PageSpeed mobile
Conversion
Mobile conversion rate
Revenue
Revenue per mobile visitor
Platforms
Platforms we work on.
Who this is for
Good fit if:
- Mobile speed is poor. Less than 50 PageSpeed mobile or LCP greater than 2.5 seconds.
- High mobile traffic. Most of your traffic is mobile and the conversion gap to desktop is wide.
- Pre-launch optimization. New site launching, want to launch fast not retroactively optimize.
- Post-redesign regression. Redesign tanked Core Web Vitals and you need fast recovery.
Honest boundary
Where this is NOT a fit:
- Hosting is fundamentally undersized (shared hosting at high traffic). We cannot optimize around bad infrastructure.
- Your CMS is so locked down that themes, scripts and server config cannot be modified. Our hands are tied.
- Your speed is already excellent (LCP under 1.8s, INP under 100 ms across mobile field data). The marginal revenue gain may not justify the project cost. We will tell you.
Engagement pricing
Starting at 35,000 INR per project. Larger projects 75,000 to 2,00,000 INR.
Project pricing starts at 35,000 INR for single-template optimization (for example, home page only) on Shopify. Full-site optimization typically runs 75,000 to 2,00,000 INR depending on platform complexity and scope. Custom platforms with extensive integrations price higher. We share specific scope and pricing during the audit after we see the site and identify bottlenecks.
FAQ
What buyers ask before engaging.
How long does a speed optimization project take?+
2 to 6 weeks depending on site complexity and platform. Shopify Liquid stores typically take 2 to 3 weeks. WooCommerce and custom stacks typically take 4 to 6 weeks.
What Core Web Vitals scores can I expect?+
We target LCP under 2.5 seconds, INP under 200ms, and CLS under 0.1 on mobile and desktop. Achievability depends on starting state and third-party script constraints.
Do you work on Shopify stores?+
Yes, Shopify speed optimization is a core specialty. We work within Shopify Liquid architecture to optimize without breaking theme functionality or requiring platform migration.
Is speed optimization a one-time project or ongoing?+
The initial fix is a project with defined deliverables. Ongoing retainer monitoring is available to catch regressions introduced by app installs, theme updates, and plugin changes.
Have specifics in mind?
Tell us about your store speed.
Share platform, current PageSpeed score (or paste a PageSpeed Insights link), and the templates that worry you most. A senior practitioner replies within one business day.
Service inquiry
Speed Optimization inquiry →
Where to start
Two paths in. Pick the one that fits.
Path 1
Free Growth Audit
No commitment. PDF plus Loom video in 5 days. See what we would do before deciding anything.
Request Free Audit →
Path 2
Strategy Call
30-minute conversation. We listen, share our perspective, and recommend a next step honestly.
Book Strategy Call