What eCommerce Founders Ask Before Booking a Call
Twenty-six honest answers to the questions we hear most often. Organized by category. If your question is not here, ask us directly via WhatsApp or the contact form.
Pricing, Minimums, Contracts
What does an engagement cost?
Retainer engagements (SEO, CRO, performance marketing) start at ₹35,000 to ₹50,000 per month for single-channel work and run ₹75,000 to ₹2,50,000 per month for multi-channel integrated work. Project engagements (speed optimization, web development) start at ₹35,000 for speed and ₹85,000 for development. Final price depends on site complexity, scope, and team hours required. We share specific numbers during the audit or strategy call after we understand your situation.
What is the minimum engagement length?
Six months for retainer engagements. SEO and CRO are compounding investments that do not produce meaningful results in three months, regardless of agency claims. We require six months because shorter commitments lead to false starts and incomplete results that hurt both sides. Project engagements have no minimum length, they end when the deliverable ships.
Do you offer a performance-based pricing model?
No. Performance-based pricing creates incentive misalignment in eCommerce. The agency optimizes for the metric they get paid on (often a vanity metric like ROAS or rankings), even when that metric does not connect to revenue. We charge fixed fees and report on revenue-tied KPIs because the alignment matters more than the marketing pitch.
What payment terms do you offer?
Monthly retainer billed at the start of each month. Project work billed in two stages: 50% on engagement start, 50% on delivery. We accept bank transfer, GST-compliant invoices, and international wire transfers. Net 30 terms available for established clients after first 90 days.
Can I cancel a retainer mid-contract?
Yes, with 30-day written notice. We will not penalize cancellation. We will, however, ask for the reason: it helps us improve, and sometimes the issue is solvable in a way that keeps the engagement alive. The 30-day notice gives both sides time to wrap up properly.
Which Service for Which Problem
I do not know which service I need. How do I figure that out?
Start with a free audit. The audit identifies the highest-leverage opportunity in your business and tells you whether SEO, CRO, paid media, speed optimization, or development work would move the most revenue. We design the audit to give you that direction even if you do not engage us afterward.
Do I need all five services or can I start with one?
You can start with one. Many engagements begin with a speed-optimization project, an SEO retainer, or a CRO program before expanding. We will tell you honestly when a single-channel approach is leaving compounding value on the table, but we will not pressure you to scope larger than your situation supports.
Do you handle content production for SEO?
Yes, in-house with senior editorial review. We produce category-page content, product descriptions, blog content, and supporting cluster pieces. We do not outsource content production to freelance content mills because the quality bar required for ranking and conversion is incompatible with that production model.
Do you set up Google Analytics 4 if it is not already configured?
Yes, GA4 setup is part of any engagement that requires reliable measurement. We charge a one-time setup fee (typically ₹25,000 to ₹50,000 depending on complexity) for full GA4 configuration including event tracking, conversion attribution, and reporting dashboards. We also configure GTM, server-side tracking where relevant, and connect everything to your reporting setup.
What is your minimum ad spend for performance marketing?
₹1.5 lakh per month minimum for single-channel work and ₹3 lakh per month for multi-channel performance marketing. Below those thresholds the math does not work for either side: agency fees consume a disproportionate share of the budget, and the spend is too small to produce statistically meaningful learnings.
Communication, Reporting, Response Times
How often will I hear from your team?
Weekly Loom video update every Friday (5 to 10 minutes). Monthly written report on the first business day. Quarterly strategic review (90-minute call). Email and WhatsApp accessible during business hours with response within 4 business hours.
Who actually does the work on my account?
Senior practitioners, not junior staff acting alone. Krushang is involved at strategic level on every engagement. A senior specialist (Tarak Vora, Rahul Tripathi, or Fazil Khan depending on engagement scope) leads day-to-day execution. Production team members (Rajesh Rajpoot for development, Anish Shah for multimedia, Dhruv Gagnani for design, Ujjaval Prajapati for SEO operations) execute under senior direction. Full team structure is on the Our Team page.
Will I have one point of contact or multiple?
One account lead is your primary point of contact. Specialists join as needed for service-specific questions but the account lead stays consistent across the engagement.
What time zone do you work in?
India Standard Time (IST, UTC+5:30). For international clients, we have weekly cadence calls in mutually workable times. Async work via Loom and email handles most ongoing communication regardless of time zone.
How quickly do you respond to messages?
Within 4 business hours for email and WhatsApp during India business hours. Urgent issues (site down, ad account suspended, data tracking broken) get faster response. We do not pretend to be available 24/7, but every message gets acknowledged the same business day.
What We Guarantee And What We Do Not
Do you guarantee specific rankings or revenue numbers?
No, and any agency that does is misleading you. SEO outcomes depend on too many variables outside any agency control: Google algorithm changes, competitive moves, your product market fit, seasonality, and PR or news cycles. What we guarantee is the work itself: hours invested, deliverables shipped, methodology applied. The outcome is what we predict honestly based on starting state, not what we promise.
What happens if results are not what we expected?
We hold quarterly business reviews specifically to surface this question. If the work is not producing expected results, we discuss honestly: is the strategy wrong, the execution lagging, or the assumptions about your business needing revision. Sometimes we change approach. Sometimes we recommend you redirect spend elsewhere. We do not paper over bad outcomes with vanity metrics.
How long until I see results?
Honest ranges: speed optimization shows results immediately on launch. CRO testing produces signal within 4 to 8 weeks of starting an active testing program. SEO produces meaningful traffic and revenue movement at 4 to 6 months for new clusters, longer for competitive verticals. Performance marketing tends to produce signal within 2 to 4 weeks of optimization, though scaling takes longer.
What KPIs do you actually report on?
Revenue-tied KPIs first. For SEO: organic revenue, organic conversion rate, category-page revenue contribution. For CRO: revenue per visitor, contribution margin per converted user. For paid media: contribution margin per acquired customer, blended ROAS at the business level, customer acquisition cost vs lifetime value. We avoid ranking-only and click-only reporting because those metrics can move while revenue stays flat.
Brand Background, Sister-Brand Relationship
How long has Yashvi Konnect been operating?
Yashvi Konnect launched in November 2025 as the eCommerce-focused sister to Yashvi Global, which has been operating since 2012. Krushang Shah has 15+ years of practitioner experience. The senior team has been working together for years. The "Yashvi Konnect" brand is new, the team and methodology are not.
What is the relationship between Yashvi Konnect and Yashvi Global?
Same Krushang Shah as founder, same senior team, two specialization paths. Yashvi Global handles B2B lead generation through SEO and growth strategy (SaaS, B2B services, real estate, healthcare, manufacturing). Yashvi Konnect handles eCommerce growth marketing (Shopify, WooCommerce, custom stores). Different audiences, different keywords, different content strategies, but unified team and standards behind both brands.
Where is your office?
9th Floor, Iconic Shyamal, Ahmedabad, Gujarat 380015. We work primarily remote with select team members in office. International clients meet us via video. Indian clients can visit the office by appointment.
Time Zones, Languages, Payment, International Clients
Do you work with international clients?
Yes. Approximately 30% of engagements are international (US, UK, EU, Middle East, Australia). We accept payment in USD, EUR, GBP, and other major currencies via international wire transfer. Time zone is handled async via Loom and weekly written updates with synchronous calls in mutually workable times.
What languages do you work in?
English (primary), Hindi, Gujarati. All deliverables are produced in English unless requested otherwise.
Do you provide GST-compliant invoices?
Yes, full GST compliance with proper tax invoices for Indian clients. International clients receive invoices in their preferred currency with no GST.
Do you sign NDAs?
Yes, mutual NDAs are standard before any deep discussion of your business. We can sign your NDA template or use our standard mutual NDA, whichever is faster for your team.
Ask Us Directly.
Send your question via WhatsApp or the contact form. We respond to every question within 24 business hours.