No bait and switch. The senior practitioners on this page are the same ones who run engagements. Combined experience: 50+ years of eCommerce and B2B growth practice.
Tier 1 (Account Lead) and Tier 2 (Specialist Practitioners). One of these leads every engagement, and senior judgment stays involved through the quarterly business review.
Founder
IIMA Alumnus. 15+ years of practitioner work in technical SEO, semantic SEO, and growth strategy. Involved on every engagement at strategic level.
Full bio →
Operations
Operations leadership. Oversees engagement quality, team capacity, and delivery cadence across all accounts. Day-to-day point of accountability for active client work.
Strategy
Strategic marketing oversight. Cluster strategy, content roadmaps, conversion architecture. Coordinates the integration between SEO, CRO, and paid media on cross-functional engagements.
Performance
Performance marketing lead. Google Ads, Meta Ads, attribution architecture. Deep expertise in eCommerce paid acquisition with contribution margin focus.
SEO
Technical SEO and semantic SEO execution. Schema, internal linking architecture, crawl budget optimization, indexation control. Hands-on with Search Console and log file analysis.
Tier 3. Senior specialists deliver strategy. The production team executes under senior direction, producing the deliverables that ship.
Development
Frontend development and Core Web Vitals optimization. Shopify Liquid, WooCommerce, custom React frontends. Speed-focused engineer who measures the impact of every change.
Multimedia
Video, photography, ad creative production for performance marketing campaigns. Creative is bottleneck for paid scale. Anish removes that bottleneck.
Design
Brand design, landing page design, ad creative design. Conversion-focused design rooted in eCommerce category visual conventions.
SEO Ops
SEO production work, content briefs, keyword research support, on-page optimization execution. Reports to Fazil. Learning the practice the right way.
Every engagement gets a clear three-tier team structure. No diffused accountability, no situations where you do not know who to ask about your account.
Krushang or Bhavin. Single point of accountability for the engagement. Joins quarterly business reviews, signs off on strategy, escalation point for anything that needs senior judgment.
Tarak, Rahul, or Fazil depending on engagement scope. Service-specific senior execution. They run the day-to-day work in their domain (SEO, paid media, integrated growth).
Rajesh (development), Anish (multimedia), Dhruv (design), Ujjaval (SEO operations). Execution under senior direction. They produce the deliverables that ship.
You meet everyone at engagement start. You are not handed off to anyone you have not met. The senior people stay involved throughout.
We grow the team carefully. New hires are added when we have capacity to mentor them properly, not whenever a role looks vacant. Send your CV anytime even if there is no current opening.
3+ years of eCommerce CRO experience. Comfortable with statistical rigor in A/B testing. Familiar with VWO, Optimizely, Hotjar.
2+ years of Google Ads and Meta Ads experience for eCommerce. Strong analytical skills. Comfortable with attribution complexity.
Send your CV and a short note about why eCommerce growth interests you to careers@yashvikonnect.com.
We respond to every application, even when there is no current fit.